If you’re an artist or music/entertainment business executive, you probably have incorporated the traditional marketing strategy of the 4 P’s: Product, Price, Placement and Promotion. These four components can be fine-tuned to help position a company’s products or image in the marketplace.
This model has been, and still is, very useful today. But it does have some limitations, especially in a saturated market where it is difficult for a business to stand out and capture attention or differentiate itself based on its products or services. And as an artist today, it is extremely difficult to stand out.
In this industry, you can’t just rely on what has always been done. You have to be creative and be willing to do things differently.
So maybe it’s time to add something that is a bit more human to your marketing.
Today, the Modern Marketing Strategy relies on positioning your product and service favorably in your fans consciousness by Emotionally connecting to fans and customers, creating an Engaging two-way conversation and building an Experience around your brand to create an Exclusive and distinct position in the mind of the audience.
The Four E’s: Emotions, Engagement, Experiences, Exclusivity.
This is one of the important strategies that is necessary for developing your Strategic Sponsorship Plan.
In The Strategic Sponsorship Strategy Course we dive deeper into each of the Four E’s, as well as understanding the significance of this strategy, and why you should incorporate it into your marketing. There is also a great Case Study on Lady Gaga in this course that shows you how she incorporates this strategy.
This is an exciting time to be in the music and entertainment industry. Each day brings new opportunities to learn, create and build your brand and business.
And this is why I created The Strategic Sponsorship Academy, to help the independent music and entertainment industry learn about Sponsorships and the process of how to secure them.
I believe that every artist, band, artist manager, festival/event producer, venue owner, booking agent, and anyone in this industry should have this skill-set and know how to do this.
Brand Sponsorships are not only a potential source of revenue, these partnerships also help further your marketing platform. If you are not implementing this into your business model, you may want to consider it, but only if it makes sense for you.
So if you are interested in learning about Brand Sponsorships, I would love for you to enroll in The Strategic Sponsorship Academy. And if you have any questions, please feel free to contact me. I am here to help you.
STAY CREATIVE & INVEST IN YOU!
Kevin
