Corporate Sponsorships Can Build Brand Loyalty!
In today’s fast-paced world of business, building brand loyalty is essential for long-term success. This applies for both the artist, and companies. With consumers bombarded …
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The Do’s & Don’ts of Brand Sponsorships!
There are certain best practices that you should put into place in order to create successful brand partnerships. Sometimes knowing what to do, and what …
Sponsorship Trends To Watch In 2024!
If you are new to the world of Strategic Corporate Sponsorships, or someone who has some experience with this type of marketing, there are some …
The 4 E’s Of Marketing!
If you’re an artist or music/entertainment business executive, you probably have incorporated the traditional marketing strategy of the 4 P’s: Product, Price, Placement and Promotion. These four components can be …
The Artist’s Brand!
Over the last few months, I have been talking with a number of artists regarding branding and what it means to them. Some of the …
Authenticity, Transparency & Consistency Creates Brand Loyalty!
Authenticity, Transparency & Consistency…these three elements are essential for your brand and creating loyalty. If you are an artist, band, artist manager, festival, venue, record …
Are You A Brand Visionary?
Building your brand is a constant. It takes time and effort, which can be tough in today’s instantaneous world. And as an artist, creator, producer …
There’s No Limit To Creativity!
I was just reading the May Issue of Adweek, and Steve Aoki was named Adweek’s 2022 Creator Visionary of the Year. What a great honor, …
It’s All A Balancing Act!
Have you ever sat at your desk at the end of a day and wondered where the time went? I think we all have done …
We All Can Use A Sage!
Education. Connection. Research. Conversation. Experience. These five words make up a process of learning for me, and maybe for you. Yet, we all learn differently, …
