Authenticity, Transparency & Consistency…these three elements are essential for your brand and creating loyalty.
If you are an artist, band, artist manager, festival, venue, record label, publishing company or any music and entertainment company, how you establish and implement these elements will determine how well you manage and grow your brand.
And in today’s music and entertainment industry, you have to be authentic, transparent, and consistent in order to differentiate yourself amongst the competition.
There are now 100,000 songs being released a day on Spotify. That is an astounding number. As an artist, how do you stand out? What makes you different? And how do you connect with potential fans?
I believe it is the story you tell – Your Story and Who You Are! People want the connection with you…they want to know who you are and feel the sense of community. Reflect your “real life” and not the “perfect life” experiences, and execute them in your marketing, promotion and social media.
The challenge to do this comes from being vulnerable enough to be authentic, transparent and consistent, when many people are living in this “see me” world, and you feel like you have to compete with them to stand out. You don’t. Just be you!
So if you are going to build your brand, you have to authentically represent yourself to your fans, be transparent in your marketing and communications to your fans, and be consistently good throughout the entire fan experience.
This is how you build loyalty…and with loyalty you create a strong brand.
As I always say…”Frequency Breeds Familiarity…Consistency Breeds Credibility…add Creativity & Patience…You Will Have Success”!
Be You!
Kevin
